fonts and typography, interaction with small details, involvement in an interesting project. I hold to the concept of multidisciplinary design, where work on a project is done within one studio/team, instead of handing off tasks from one person to another and turning the project into an endless delegation of tasks. I keep on learning and getting better every day.
empathy in people and projects. I prefer not to work with projects that promote discrimination on any grounds, promote violence and/or harm people.
work in a team, get involved in the task, and embrace the values and specifics of the project. I provide a full cycle of work, including both full brand management and one-time tasks.